Faster Insights, Stronger Decisions: Building a Connected Pharma Data Foundation
The Challenge
A global bioscience company wanted to make their commercial teams more connected and data smart. They were already collecting a lot of data from marketing tools, CRMs and regional teams, but it was not coming together the way they wanted. Reports were delayed, data looked different across teams, and everyone was spending time just trying to figure out which numbers to trust.
- Multiple Systems, Different Stories
The company had data spread across CRMs, automation platforms and sales trackers. Each had its own version of performance metrics, and they wanted a single foundation to bring it all together. - Better View on Marketing Performance
Marketing wanted a simple, connected view of how campaigns worked across channels and how they could link to sales outcomes. They didn’t want to wait for manual reports or depend on different formats. - Scalable Setup for the Future
With new regions and brands coming in, the company needed a base that could handle more data and more complexity without breaking existing processes. - Cross-Team Visibility
They wanted marketing and sales leaders to see the same numbers, from the same place, so everyone could plan faster and act together. - Faster Access to Insights
Analysts wanted to spend time on decisions, not on data cleanup. They needed a more automated and ready-to-use way of accessing information.
Our Solution
Agilisium built a modern data foundation platform that connected all the data sources into one place, so that marketing, sales and analytics teams could use the same version of truth. The system was designed to bring speed, visibility and governance into every decision.
End-to-End Data Foundation
We developed a flexible, cloud-ready platform that collected and organized commercial data from different sources. This helped the teams get quick access to accurate, structured data.
Marketing Analytics Dashboard
Dashboards were built to give teams a clear view of campaign performance, territory reach and engagement patterns. The same dashboard helped both marketing and regional teams see what worked and what didn’t.
Data Quality & Governance Layer
We set up strong validation and governance rules so that the data coming in was accurate and matched the business standards across regions.
Automated Data Pipelines
Automated pipelines were added to make sure data was refreshed regularly without any manual work. This helped make reports faster and reduced effort across teams.
Central Place for Insights
The platform became one space for everyone to track marketing impact, sales alignment and business performance — all in real time.
The Outcomes
The company now runs all its commercial analytics from a single platform. What used to take time and effort to combine is now ready-to-view and up to date.
70% Less Manual Work on Data
With automated ETL and data quality checks, analysts could finally move from data fixing to insight finding.
Real-Time Campaign Tracking
Marketing and sales teams now track campaign progress live, instead of waiting for end-of-month reports.
Ready to Scale
The system is built to add new data sources and new brands easily, helping future growth without extra complexity.
Full Transparency Across Teams
Leadership can now see all performance data in one place — from brand to territory — creating stronger alignment across departments.
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