The Challenge

Global pharmaceutical organizations often operate across multiple therapeutic areas and business units, creating opportunities to enhance alignment and data visibility. In this case, two leading biopharma companies focused on complementary priorities:

Optimizing HCP Engagement
One company aimed to harmonize healthcare professional and key opinion leader engagement across business units. While localized strategies were effective, there was an opportunity to unify approaches for better alignment with prescription trends, territory insights, and historical engagement data.
Elevating Commercial Data Insights
The second company maintained systems capturing engagement data across channels and wanted to enhance visibility by integrating these datasets into a consolidated reporting and analytics layer. This approach aimed to generate more actionable commercial insights and support faster, data-driven decision-making

Our Solution

We delivered an omnichannel marketing enablement tool designed to both standardize HCP engagement and unify fragmented commercial data.

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Automated HCP Targe

An alert engine evaluated multiple data sources including prescription trends, HCP status as KOL or non-KOL, prior engagement responses, and territory level activity to automatically highlight priority HCPs for field teams

Integrated Commercial Dashboard

A centralized dashboard aggregated engagement metrics such as email responses, prescription outcomes, rep visits, and target vs. actual sales. Regional business managers could now monitor market activity, identify underperforming geographies, and implement corrective strategies quickly.

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Scalable and Brand-Agnostic Frameworks

The platform architecture was designed to adapt across brands and markets. This ensured both companies could scale capabilities without rebuilding foundational data models or workflows.

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Key Impact

Faster

Faster insight generation enabled more agile campaign execution . Field and marketing teams empowered with timely, data-driven intelligence

Improved

Improved visibility into channel ROI and budget utilization . Commercial leadership able to intervene early in underperforming regions

The Customer

The engagement supported two leading global biopharmaceutical companies. One invested primarily in empowering its field sales force with timely HCP targeting. The other focused on streamlining its analytics landscape to enable consistent omnichannel engagement across markets.

The Outcomes

30% Percent Increase in Outreach

The omnichannel tool significantly expanded the coverage of sales representatives. Outreach to HCPs improved by as much as one third, strengthening engagement across therapy areas.

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40% to 50% Percent Reduction in Data Inefficiency

The unified dashboard minimized the need for manual data wrangling. By consolidating fragmented datasets, the solution reduced inefficiencies by nearly half.

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Faster Insights and Campaign Agility

Consolidated reporting and automated targeting allowed both companies to shorten the time required to generate insights and adapt campaigns in real time.

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Optimized Resource Allocation

With improved data visibility, budget allocation and sales strategies could be directed more effectively to underperforming territories, improving return on investment.