Digital Transformation In the Healthcare Industry
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Transforming patient experience and engagement through 360-degree data for better patient outcomes

The healthcare industry is going through a major digital change. Telehealth consultations and virtual visits are now commonplace in the healthcare industry. Patients prefer to communicate with doctors over visiting them in person. They can exchange their latest medical records as well as real-time readings of numerous health factors with their doctor and receive treatment from the convenience of their own homes. They can also use their phone to schedule appointments, order medications, and follow the status of their claims.

As doctors, you need to give good patient experience, facilitate patient outcomes, and ensure patient adherence.

The digital transformation in healthcare is booming and so you should evolve with the digital and big data pharma analytic solution in healthcare.

According to a study, 64% of patients use digital devices to manage their health and want a similarly smooth experience as they do with retailers. In reality, 81% of patients are dissatisfied with their current healthcare experience because it falls short of their expectations. Patients value individualized care and ease.

So, what can providers of healthcare do to improve patient care? A 360-degree patient view holds the key. A 360-degree patient view provides a complete picture of the patient, including age, medical history, current condition, medications, treatment, and billing information. It serves as a single source of patient information that healthcare practitioners can use to provide high-quality care.

Key indicators of effective patient treatment:

Personalized Care:

So, what can doctors and nurses do to help patients receive better care?

The idea is to have a 360-degree patient vision. A 360-degree patient view shows the patient’s whole profile, including age, medical history, current condition, prescriptions, treatment, and billing information. It provides healthcare providers with a single source of patient data that they may use to provide high-quality care.

Deepen Patient Engagement:

People no longer enjoy waiting for their turn to arrange an appointment over the phone. According to research, 71% of millennials would choose a provider with a mobile app for scheduling visits and managing medical reports, prescriptions, and billing. Patients also want to be reminded to arrange their next appointment, refill their drug supply, and schedule medical testing. The better the involvement, the better the result.

A 360-degree patient perspective will aid healthcare providers in tracking their patients’ development and customizing their treatment plans. Patients can also access their records, medicines, and other information on a single platform. A unified platform also makes it simpler for patients to communicate with doctors when necessary.

End-to-End patient support:

Here are some examples of how a 360-degree patient perspective might help patients and healthcare providers throughout the patient journey:

  • Pre-visit: Allow patients to engage with doctors and make it easier for hospitals to reach out to patients and gain new patients.
  • Consultation: Improve patient care by combining data from several clinical platforms to give personalized treatment.
  • Provide patients with the tools and resources they need to continue their therapy, as well as automate difficult processes like discharge and payment.
  • Post-visit: To improve the treatment outcome and create trust, simplify the follow-up process, and communicate with the patient on a regular basis.

Data-driven patient care:

Machine Learning (ML) and Artificial Intelligence (AI) have been used in the healthcare business to effectively diagnose, anticipate potential health hazards, and prescribe the best treatment. Healthcare organizations, on the other hand, would need clean and structured pharma analytics big data to harness the power of AI and ML.

A 360-degree patient perspective can help with this. Companies can use AI and machine learning to make accurate diagnoses early on and assist clinicians in making the best patient care decisions by integrating all patient data in a structured style. It makes certain that no data is overlooked or underutilized.

Streamline other functions:

The patient’s experience does not end with their interactions with the doctor. It encompasses the entire process, from scheduling an appointment to communicating with customer service for assistance to ensuring accurate billing. Every function can benefit from a 360-degree picture of the patient.

To acquire, engage, and keep patients, the marketing and sales staff can build personalized campaigns. It can be used by the finance department to streamline the billing and invoicing process. Healthcare providers may ensure that the patient’s experience is consistent throughout their journey and across all touchpoints by equipping all services with patient data.

Reasons why 360 Degree View is effective:

Understand what your patients are looking for:

Organizations that understand their customers and patients and communicate with them on a regular basis in their preferred medium will have higher long-term loyalty and better health results.

Begin by learning about the various possibilities for building self-service, mobile, or digital experiences. Then, match those qualities to the needs of your patients or members. This comprises strong UI/UX capabilities, data analysis, process enhancement, application consolidation, and the elimination of many entry points.

Meet customers where they are:

To stay connected to patients, healthcare institutions were pushed to digitize the consumer experience and expand their digital capabilities in response to the epidemic. If you already know that a certain number of your patients would prefer a telehealth visit over a physical one, you must meet them where they are and provide that service. They’ll find another provider if they can’t.

By using digital technologies to communicate, healthcare companies are speaking in the language that today’s technologically savvy consumers prefer and on a schedule that suits them. This fosters trust, which is a key component of any successful relationship, and technologically savvy customers are more likely to trust and interact with suppliers who communicate in this manner.

Communicate with patients to take charge of their healthcare:

No one enjoys waiting rooms, filling out papers, or ordering prescriptions, pandemic or not.

Patients are frequently required to complete administrative duties such as document searches, filling out many forms, re-explaining their symptoms or medical history, and sorting out insurance. As a result, today’s patient experience is startlingly redundant and inefficient – and patients are fed up with it.

Consumers are aware that you have the information and expect you to put it to good use. Many of the least enjoyable aspects of healthcare can be removed using digital tools, transforming the experience from bad to good. The more information you have about your patients, the fewer obstacles they will have to overcome in order to feel better. They’re suddenly a part of their health and wellness discussion.

Outcome Optimization:

Machine Learning (ML) and Artificial Intelligence (AI) have been used in the healthcare business to effectively diagnose, anticipate potential health hazards, and prescribe the best treatment. Healthcare organizations, on the other hand, would need clean and structured data to harness the power of AI and ML.

A 360-degree patient perspective can help with this. Companies can use AI and machine learning to make accurate diagnoses early on and assist clinicians in making the best patient care decisions by integrating all patient data in a structured style. It makes certain that no data is overlooked or underutilized.

Streamline other functions:

The quality of your healthcare process is reflected in the patient care experience. Patients’ expectations will be met through a supportive care system that implements timely procedures. To demonstrate empathy and create trust, the healthcare professional employs AI or other techniques to cut waiting times and increase test accuracy.

Many patients are also soothed by a bright and peaceful environment. Patient-friendly medical equipment, such as diagnostic tools, boost trust. Reputation grows as a result of such pleasant experiences. The entire caregiving arrangement thus becomes a valuable asset for the institution. Why is the reputation of your hospital so important? Because the reputation of a healthcare provider is one of the most important elements to consider when choosing a hospital.

Conclusion

To summarize, improving the patient experience has become a top focus in healthcare. A permanent transition was caused by market needs and medical understanding. Patients nowadays prefer to be treated as clients. They anticipate individualized, technologically sophisticated healthcare.

These dynamic changes are also affecting the hospital industry. Deeper engagement allows health practitioners to better match patient expectations. They must also concentrate on improved diagnosis, customer retention, and technological infusion.

However, striking the proper balance between human and machine usage is crucial. Patient happiness does not require complete automation. Never ignore patient feedback and provide accurate, timely, and dependable care.

Agilisium is an advanced AWS data and analytics consulting partner that can help you in consulting, designing, developing, and implementing AWS cloud and analytics projects so that you can achieve digital transformation efficiently and embrace a digital-first business model. Agilisium provides aws talent pool of several data engineer roles, architects, and senior developer roles at cost-effective offshore rates through the digital platform called agilisiumcocreator.

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